Our Roots
Bold Label was founded in 2023 by Nikita Petrovskiy, a first-generation immigrant who comes from a family of artists and entrepreneurs. Each fragrance is an individually handcrafted, original work using the highest quality ingredients sourced in the US. All products are shipped from our Michigan studio.
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Giving Back
Bold Label proudly partners with 13Forever and the First Responders Children's Foundation.
A portion of all proceeds are donated to helping fund pediatric cancer research, and assisting families of First Responders in need. Donations are made quarterly.