Nikita Petrovskiy
Bold Label Founder & Perfumer
The Inspiration
Bold Label was created to push every artistic boundary of the fragrance, fashion, and modern art industry. The brand's emphasis on iconic handcrafted perfume reflects our mission to spread cultural awareness, individuality, and self-expression.
The Perfumery
With an emphasis on fine fragrance, each work represents a unique part of the world, notable emotion, or designed to emulate a state of mind. Bold Label's style of perfumery has been described as moving and passionate. Nikita Petrovskiy treats each creation as an olfactory rendition of a piece of physical artwork, with each note representing a particular color or texture.
All perfumes are distributed directly from our Michigan-based studio.
Giving Back
Bold Label proudly partners with Michigan non-profit 13Forever. A portion of all proceeds are donated to help fund pediatric cancer research. Donations are made quarterly.